Analytics & data

Using analytics & data to gain insights should be the key to any strategy. With my expertise, we can understand how your audience is interacting with your website or software. Together we can decide on the next steps confidently.

In the past I've used analytics to

  • Fix usability problems on large websites - where users were not "seeing" the navigation on mobile

  • Improve user flow - getting users to important areas of a large corporate website by renaming navigation labels.

  • Test assumptions - Letting agency testing "how" people used the property search

  • Increase revenue - Increased sales for an ecommerce website by using analytics to analyse the sales funnel.

  • Reporting on marketing campaigns for public health