Hello, I'm

Fraser Clark

I build websites / business applications / AI solutions / consultancy

A freelance web developer with 15+ years experience helping businesses, charities, and agencies build web solutions that actually work.

Selected work

The Difference

What You're Actually Paying For

Many "WordPress developers" are really just configurators. They buy a ready-made theme for £30 and charge you thousands to click buttons. Here's how that compares to working with a professional.

The "Template Tweakers"

Your site is built on a £30 template

The same design thousands of other websites use. You're paying for clicks, not craftsmanship.
Editing your own content is a nightmare

Page builders force you to think about grids, columns, padding, and spacing. You wanted to write, not design.
Slow, bloated websites

Templates include features for every possible use case—most of which you'll never need—slowing your site down for everyone.
Updates break things

20+ plugins fighting with each other. Every update is a gamble. One day, something just stops working.
No safety net

Changes made directly on your live site. If something goes wrong, there's no "undo" button.

Working with Fraser

Built from scratch, for you

Every line of code written specifically for your business. Not a template tweaked to "sort of" fit.
Content editing that makes sense

Simple content blocks where you just write. Add a heading, add an image, done. No fiddling with layouts or spacing—that's already handled.
Fast, lean websites

Only the code your site actually needs. Faster loading times mean better Google rankings and happier visitors.
Updates that don't break things

Minimal, carefully chosen plugins. Custom functionality built properly, not cobbled together from a dozen third-party tools.
Test before you go live

All changes tested on a separate copy of your site first. If anything looks wrong, we fix it before anyone sees it.

The difference isn't just quality—it's longevity. A properly built site is easier to update, faster to load, and won't leave you stranded when your "developer" disappears.