WordPress Development
Freelance WordPress Developer
Custom WordPress development for businesses that need more than a template. 15+ years building bespoke solutions that actually work.
Why Choose a Specialist?
WordPress powers 43% of all websites on the internet. It's a powerful platform with a rich ecosystem of themes, plugins, and a massive community.
But there's a difference between a website that uses WordPress and one that's been professionally engineered on WordPress.
I don't configure templates. I write code. Every theme I build is crafted from scratch, designed around your business goals, your users, and your growth plans.
The result? Faster sites, better SEO, easier content management, and a platform you can actually scale.
How I Can Help
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Technical Strategy
Early-stage advice on architecture, hosting, and approach before you commit.
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Custom Theme Development
Bespoke themes built from scratch, tailored to your brand and content needs.
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Plugin Development
Custom functionality when off-the-shelf plugins don't cut it.
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API & Integrations
Connect WordPress to your CRM, booking systems, or third-party services.
The Difference
What You're Actually Paying For
Many "WordPress developers" are really just configurators. They buy a ready-made theme for £30 and charge you thousands to click buttons. Here's how that compares to working with a professional.
The "Template Tweakers"
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Your site is built on a £30 template
The same design thousands of other websites use. You're paying for clicks, not craftsmanship.
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Editing your own content is a nightmare
Page builders force you to think about grids, columns, padding, and spacing. You wanted to write, not design.
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Slow, bloated websites
Templates include features for every possible use case—most of which you'll never need—slowing your site down for everyone.
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Updates break things
20+ plugins fighting with each other. Every update is a gamble. One day, something just stops working.
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No safety net
Changes made directly on your live site. If something goes wrong, there's no "undo" button.
Working with Fraser
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Built from scratch, for you
Every line of code written specifically for your business. Not a template tweaked to "sort of" fit.
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Content editing that makes sense
Simple content blocks where you just write. Add a heading, add an image, done. No fiddling with layouts or spacing—that's already handled.
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Fast, lean websites
Only the code your site actually needs. Faster loading times mean better Google rankings and happier visitors.
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Updates that don't break things
Minimal, carefully chosen plugins. Custom functionality built properly, not cobbled together from a dozen third-party tools.
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Test before you go live
All changes tested on a separate copy of your site first. If anything looks wrong, we fix it before anyone sees it.
The difference isn't just quality—it's longevity. A properly built site is easier to update, faster to load, and won't leave you stranded when your "developer" disappears.
What I Can Build For You
From brand new websites to improving what you already have.
Custom Themes
Your website designed and built from scratch. Pixel-perfect to your brand, optimised for speed, and easy for you to update.
Custom Functionality
Need something WordPress doesn't do out of the box? Custom plugins built to do exactly what you need—nothing more, nothing less.
System Integrations
Connect your website to the tools you already use. CRMs, booking systems, email marketing, payment processors—all working together.
Speed Optimisation
Is your current site slow? I'll find out why and fix it. Faster sites rank better on Google and convert more visitors into customers.
Maintenance & Security
Keep your site secure and running smoothly. Regular updates, security monitoring, and backups so you don't have to worry.
Site Rescue
Inherited a mess from your last developer? I can untangle it, clean it up, and get you back on track—or rebuild it properly.
Ready to build something better?
Let's discuss your project and see if we're a good fit.