The guys over at Signs.com wanted to know how accurately we remember features and colours of the famous logos from the multi-national corporations like Apple, Starbucks, Burger King. They asked over 150 Americans to draw 10 famous logos from memory.
We asked over 150 Americans to draw 10 famous logos from memory as accurately as they could. Based on more than 1,500 drawings created over a period of 80 hours, the results reveal that, far from being stamped perfectly in our collective memory, these ubiquitous emblems largely exist as fuzzy visions in our mind’s eye.
https://www.signs.com/branded-in-memory/
About Fraser Clark
I've been a professional developer for over 10 years. I've been consulting and developing websites & software for small businesses, multi-nationals & governments.
I'm an expert in WordPress, Drupal, Laravel & a whole host of other platforms.