Navigation, Menus & Content Strategy

Navigation should be simpleconcise, task-driven and targeted at the main users of the website.

The key principles of navigation & menus are

  • Keep it simple & concise. Complexity is bad for everyone, the natural impulse of organisations is to add and never remove or merge pages. Less is more.

  • Meaningful labels – don’t call menu items like “Helpful Guides”, “Resources” or “Solutions”

  • Pages should be based on a user’s purpose, and ideally, a very specific task. Don’t make pages based an organisation’s departments or divisions – user’s don’t care about your company’s internal politics or hierarchy.

  • Context is king – Show links to pages in context, don’t make the user have to read a “list of links”

When thinking of creating pages, its particularly useful to consider

  • Description – In a sentence or 2, which will page topic be

  • Target – who this page is targeting – eg. Prospective customers

  • Task – The primary target of the page – this should be the user-driven – not organisation driven. If someone lands on this page – what do they need to know

  • Opportunities – What other pages are related, useful or have some kind of relationship with this page

If you a re-developing an existing website, you should also look at opportunities to delete & merge existing pages into single pages.

About Fraser Clark

I've been a professional developer for over 10 years. I've been consulting and developing websites & software for small businesses, multi-nationals & governments.

I'm an expert in WordPress, Drupal, Laravel & a whole host of other platforms.

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