Block-based page builder

I am a big fan of block-based page builders but not a huge fan of full "Page Builders". Page builder software likes Gutenberg, Elementor and Visual Composer have unlimited flexibility - which sounds great but more often than not it requires the marketing team to be "designers & developers" rather than their core skill set.

My preferred approach is to build bespoke blocks which the marketing or product teams can quickily create pages using a set of pre-defined blocks.

The advantages are

  • Consistency: With a reusable block-based content management system (CMS), marketing teams can maintain consistent branding across all marketing materials. They can create pre-designed content blocks that adhere to their brand guidelines. This consistency improves brand recognition and trust among customers.

  • Efficiency: Once the reusable blocks are created, they can be easily applied to new content, which saves significant time in the content creation process. This means that marketing teams can get campaigns or updates out faster, helping to drive quicker results.

  • Ease of Use: Non-technical team members can easily use block-based CMS without needing extensive training or skills in coding. This allows all members of the marketing team to contribute to content creation and maintain the website, freeing up technical resources for other tasks.

  • Scalability: Block-based systems allow marketing teams to easily scale their content efforts. They can create new pages or campaigns by using and recombining existing blocks, reducing the time and effort needed to scale. This can be especially valuable for growing companies that need to rapidly expand their content.

About Fraser Clark

I've been a professional developer for over 10 years. I've been consulting and developing websites & software for small businesses, multi-nationals & governments.

I'm an expert in WordPress, Drupal, Laravel & a whole host of other platforms.

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